Last updated February 01, 2019

Thank you for choosing to be part of our community at Amplify Exchange (“Company”, “we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy, or our practices with regards to your personal information, please contact us at

When you visit our website, and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice, we describe our privacy policy. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our services.

This privacy policy applies to all information collected through our website (such as, and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the “Sites“).

Please read this privacy policy carefully as it will help you make informed decisions about sharing your personal information with us.  


Personal information you disclose to us 

In Short: We collect personal information that you provide to us such as name, address, contact information, passwords and security data, and payment information.  

We collect personal information that you voluntarily provide to us when registering at the Sites expressing an interest in obtaining information about us or our products and services, when participating in activities on the Sites or otherwise contacting us.

The personal information that we collect depends on the context of your interactions with us and the Sites, the choices you make and the products and features you use. The personal information we collect can include the following:

Name and Contact Data. We collect your first and last name, email address, postal address, phone number, and other similar contact data.

Credentials. We collect passwords, password hints, and similar security information used for authentication and account access.

Payment Data. We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by our payment processor and you should review its privacy policies and contact the payment processor directly to respond to your questions.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected 

In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our Sites.

We automatically collect certain information when you visit, use or navigate the Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information. This information is primarily needed to maintain the security and operation of our Sites, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

Information collected from other sources 

In Short:  We may collect limited data from public databases, marketing partners, and other outside sources.   

We may obtain information about you from other sources, such as public databases, joint marketing partners, as well as from other third parties. Examples of the information we receive from other sources include: social media profile information; marketing leads and search results and links, including paid listings (such as sponsored links).


In Short:  We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.  

We use personal information collected via our Sites for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

  • Request Feedback. We may use your information to request feedback and to contact you about your use of our Sites.
  • For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Sites, products, services, marketing and your experience.

In Short:  We only share information with your consent, to comply with laws, to protect your rights, or to fulfill business obligations.   

We may process or share data based on the following legal basis:

  • Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose.
  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit the Sites. These companies may use information about your visits to our Website(s) and other websites that are contained in web cookies and other tracking technologies in order to provide advertisements about goods and services of interest to you.


In Short:  We may use cookies and other tracking technologies to collect and store your information.  

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.


In Short:  Yes, we use Google Maps for the purpose of providing better service.  

This website, mobile application, or Facebook application uses Google Maps APIs. You may find the Google Maps APIs Terms of Service here. To better understand Google’s Privacy Policy, please refer to this link.

By using our Maps API Implementation, you agree to be bound by Google’s Terms of Service.


In Short:  We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.  

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.


In Short:  We aim to protect your personal information through a system of organizational and technical security measures.  

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Sites is at your own risk. You should only access the services within a secure environment.


In Short:  We do not knowingly collect data from or market to children under 18 years of age.  

We do not knowingly solicit data from or market to children under 18 years of age. By using the Sites, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Sites. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at


In Short:  In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details  provided below. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal.

If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here:

Account Information  

If you would at any time like to review or change the information in your account or terminate your account, you can:

  • Log into your account settings and update your user account.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Sites. To opt-out of interest-based advertising by advertisers on our Sites  visit .

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list – however, we will still need to send you service-related emails that are necessary for the administration and use of your account. To otherwise opt-out, you may:

  • Note your preferences when you register an account with the site.
  • Access your account settings and update preferences.

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.


In Short:  Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.   

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Sites, you have the right to request removal of unwanted data that you publicly post on the Sites. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Sites, but please be aware that the data may not be completely or comprehensively removed from our systems.


In Short:  Yes, we will update this policy as necessary to stay compliant with relevant laws.  

We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.


If you have questions or comments about this policy, you may email us at



Purchasing digital assets issued by the Company involves certain considerations. Primarily, there can be no assurance that the Company and/or the Exchange will achieve its objectives. There is a chance that any purchase or investment, as the case may be, of the Company’s digital asset could mean that the value of the digital assets purchased may diminish or the investment in the Company’s digital assets with not realize any profits. Accordingly, the Company is only suitable for purchasers of digital assets or by investors who understand the potential risks involved and who are able and willing to withstand the total loss of their purchase or investment. A purchase or investment of digital assets issued by the Company should not constitute a substantial proportion of any savings or investment portfolio and may not be appropriate for all purchasers or investors. Nothing in this website constitutes legal, financial, business, or tax advice. You should consult your own legal, financial, business, tax, or any other professional adviser before engaging in any activities mentioned or in connection with this website.

This website is intended for general informational purposes only and does not constitute a prospectus, an offer document, an offer of securities, a solicitation for investment, or any offer to sell any product, item or asset (whether digital or otherwise). You should thoroughly review the complete offering materials for any purchase of digital assets, particularly all risk factors, prior to participating in any offering, become familiar with the requirements, and your ability to receive a return on any such purchase of tokens.

All personal information collected by us will be used only in accordance with applicable law.

Risk Factors

Virtual currencies or tokens, including AMPX, involve a high degree of risk including but not limited to the risks described in this website. Before any purchase of AMPX, Prospective Participants should carefully consider all risk factors highlighted below and the additional disclaimer information contained within this website.

All Prospective Participants should review and evaluate all risks and uncertainties associated with the current initial coin offering (the “AMPLIFY EXCHANGE ICO”) including the sale and/or purchase of AMPX.

In addition to the disclaimer risks mentioned below, there is potential for unknown risks that could subsequently and adversely affect the Amplify Exchange. In a case where any of the following risks actually occur, maintenance and usage of the AMPX token may be severely affected as well. As a result, you may lose all, or part, of your initial purchase of said digital asset.

Value of Participation

The value of digital assets and any income may rise or fall and is not guaranteed. Participants may get back less than the original amount contributed at any stage and no information within this website is to be considered financial advice, a solicitation for investment, or speculation of AMPX token’s present or future performance.


Reference to any company names in this website is merely used to explain the Amplify Exchange, and should not be construed as investment advice, investment recommendation of those companies, or an endorsement for, or by those companies.

No Assurance/Exclusion of Liability

No information in this website should be considered legal, financial, business or tax advice. You should consult legal, financial, tax or other professional advisers before engaging in any activity. To the extent legally permissible, Amplify Exchange, employees of Amplify Exchange, or any third party service provider exclude their liability for any direct or indirect damages or losses that you may suffer or incur in connection with this website and the reliance on any information provided herein.

Forward-Looking Statements

Certain statements contained in this website contain forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual future results or situations to differ from the statements described herein and should therefore not unduly be relied upon. The forward-looking statements mentioned are current as of the original release of this website and the Amplify Exchange Team is not responsible for revisions to this website to account for events in the future versions.

Currency Risk

Participation in the Amplify Exchange involves purchasing digital assets that may be denominated in other currencies and changes in the relevant exchange rates may affect the value of the initial purchase.

Emerging Market Risk

Individuals who purchase digital assets via the Amplify Exchange, acknowledge that this is an emerging market and may experience a higher level of risk of loss than those investing in developed markets. In particular, increased political, regulatory and economic instability, less developed custody and settlement practices, poor transparency and less developed banking practices may increase risk of loss.

Cryptocurrency Risk

Individuals who purchase cryptocurrency via the Amplify Exchange may be subject to adverse changes in economic conditions, adverse local market conditions and risks associated with the market.

Regulatory Risk

The regulatory status of cryptographic tokens, including any digital currency, digital assets and blockchain applications is unclear or unsettled in many jurisdictions. The publication and dissemination of this document does not imply the document is compliant with any relevant laws, regulations and rules. This document has not been examined or approved by any regulatory authority. If any relevant governmental authority makes changes to existing laws, regulations, and/or rules, or if financial institutions make certain commercial decisions, that may have a material adverse effect and/or impair the ability of any relevant entity referred to in this document to function as intended, or at all.

Amplify Exchange ICO Participation Risks

Liquidity Risk

AMPX is not currently listed on a public market. Although the team will use reasonable endeavors to engage with cryptocurrency exchange(s) to seek admission of the AMPX token, there is no guarantee AMPX will receive approval for admission to trading on any such exchange(s). In the instance that AMPX is admitted to a cryptocurrency exchange(s) for trading, there is no guarantee that a liquid or active market may develop, or if it does develop will be sustained. Outside of the AMPX ecosystem, AMPX has no intended or known potential use.

Future Performance Risk

We provide no assurances that the AMPX token may increase in value, presently or over time. In addition, there is no guarantee that the AMPX token’s market price may reach or exceed the original participation price paid in the Amplify Exchange ICO.

Volatility Risk

Cryptocurrency markets are volatile and regularly suffer from limited liquidity. Cryptocurrency market trends can be influenced by multiple channels, including and not exclusive to state media, government intervention, exchange listings and social media. These events increase exchange rate volatility and other factors. The majority of these events are unpredictable and not within the control of the Amplify Exchange Team. They may correspondingly cause the value of the AMPX token to significantly fluctuate over periods of time.

Trading Risk

Outside cryptocurrency exchange(s) admission, the Amplify Exchange Team (and its affiliates) does not and has no intention to take any further action regarding the trading and circulation of the AMPX token other than direct sales and offerings. Any subsequent trading of the AMPX token will be determined on a willing-buyer willing-seller basis, depending on the relevant parties’ reaching a consensus on its value. At no point does any party guarantee the liquidity and/or the market value of the AMPX token.

Sovereign Risk

There can be no assurance that the relevant government bodies may legislate, impose regulations, or change applicable laws or act contrary to the law in a way that would materially and adversely affect the Amplify Exchange and AMPX token.

Other Disclaimers

There are risks involved with the technologies relating to the Ethereum Blockchain, Amplify Exchange, AMPX tokens, the “AMPLIFY EXCHANGE ICO”, and the AMPX smart contract, airdrop incentives, referral bonus strategies, and other blockchains. These technological risks include unforeseen bugs, security issues, or disruptions. By way of the above and other factors not within the Amplify Exchange team’s control, the entire sum used to purchase AMPX tokens may be lost.

Despite the Amplify Exchange team’s best efforts, Amplify Exchange may not be able to execute or implement its goals, business plans, or strategies. To that effect, Amplify Exchange and its affiliates, principles, and team shall not be liable for any responsibility, liability, claims, demands and/or damages (actual and consequential) of every kind and nature, known and unknown (including, but not limited to, claims of negligence), arising out of or related to any acceptance or reliance on the information set forth in this document.

The disclaimers set out in this document are not exhaustive, and a more comprehensive list may be set out in other documents to be published by Amplify Exchange from time to time.
U.S. citizens, residents, or entities (“U.S. Persons”) are excluded from purchasing AMPX tokens during the “AMPLIFY EXCHANGE ICO” or signing on behalf of a U.S. Person.

Information as to a person’s rights or options if the project which is the subject of the Initial Coin Offering in question does not go forward

A minimum of 3mm USD will need to be raised during the Private sale, “Pre Sale”, and Public ICO. This is the absolute MINIMUM needed as determined by the amplify team’s financial modeling. Should that amount not be raised by the end of the public ICO all contributions to the ICO will be returned in full within 30 days after the official closing date of the ICO.

*The disparity between minimum and the max capped amount represents different paths the exchange will be able to pursue in regards to time to market and initial feature sets offered as well as the ultimate size of the initial repository of digital assets that the exchange will have access to which will determine to what extent the exchange can self facilitate liquidity before relying on the ancillary financial backstops which will be in place.

A description of the rights (if any) in relation to the digital assets that are being offered

Amplify will use the AMPX token as a means to facilitate transactions and allow users to access different aspects of the exchange. More specifically, users of AMPX tokens will receive discounts on transaction fees, as well as, increased access to various platform functionalities. Amplify will initially charge a fixed fee per trade. However, as more features are released, Amplify plans to implement various discounted feestructures to benefit its token holders.

There may be fees associated with some listings, this is subject to change since each asset on the exchange will be vetted in order to provide the best experience for members. AMPX will be how these fees are collected.

Our second phase will allow users to earn AMPX tokens based on processing transactions on the blockchain. These utility functions are subject to change based on market trends and user experience.

At the beginning of each quarter Amplify Exchange will use 20% of its profits to buy back AMPX Tokens. Private token sale holders will have first right of refusal on 80% of the buyback allocation. 20% of the allocated amount will be available to the outstanding supply. Tokens repurchased from this program will be burned and publicly available for validation on the blockchain. Program will continue until 50% of circulating supply has been repurchased and burned. However, notwithstanding the foregoing, Amplify Exchange reserves the right in its discretion to suspend or cancel this program at any time and from time to time on advice of its legal counsel that the program may necessitate a regulatory license, registration or other approval or may otherwise result in a significant regulatory, legal or taxation problem or burden in any jurisdiction.

The Token Buyback and Burn Plan, if implemented, shall be undertaken by the Amplify Exchange rather than AmplifyX Limited.

AmplifyX Limited will be the issuer of the AMPX tokens. The AMPX tokens shall not be shares, debt obligations or other equity, debt or other securities or investments of any kind of AmplifyX Limited. The AMPX tokens do not carry any rights whatsoever to share or participate in any profits, income, capital or other assets of AmplifyX Limited, and AmplifyX Limited shall have no obligations of any kind whatsoever to holders of AMPX tokens following issuance of the AMPX tokens. The AMPX tokens do not carry any voting or other control rights whatsoever in respect of the governance, business, operations or affairs of AmplifyX Limited. The AMPX tokens are not currency. The utility (and therefore value) of the AMPX tokens is attributable to their potential use and functionality on the Amplify Exchange and is in no way derived from the financial performance or assets of or any returns from AmplifyX Limited.

Information regarding any disclaimer in respect of guarantees or warranties in relation to the project to be developed or any other asset related to the Initial Coin Offering


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